Siegfried Docs
Sales & Advertising

Custom Audience Builder & Segments

Segment contacts and subscriber lists by RFM scores, channel engagement, purchase history, and demographic criteria.

👥 Audience Builder & Smart Segmentation

Under Campaign Hub ➔ Audience (/campaign-hub/audience), you can build dynamic, real-time customer segments for targeted WhatsApp, Email, and Telegram marketing.

⚡ Segment Filters

  1. Channel Availability: Filter by contacts with verified WhatsApp or Email addresses.
  2. Engagement Activity: Target contacts who opened a broadcast in the last 14 days.
  3. RFM Scoring: Isolate VIP Champions (High Recency, Frequency, Monetary value) vs At-Risk Dormant leads.

🏢 Real-World Industry Use Cases (वास्तविक उद्योग उपयोग)

🛍️ 1. D2C VIP Exclusive Flash Sale

  • Scenario: Segmenting top 5,000 spenders for an exclusive 2-hour early access flash sale.
  • Outcome: 94% WhatsApp read rate, 38% click-through rate, and $82,000 GMV in 2 hours.

#AudienceSegmentation #RFMAnalysis #TargetedMarketing #WhatsAppSegments #CustomerLifetimeValue

On this page